Acquisition Manager

About Gojiberry AI

Gojiberry AI is building AI Go-To-Market agents for B2B sales teams.

Instead of starting from static lead lists, Gojiberry continuously finds and prioritizes the right prospects based on their ICP and real buying signals, such as competitor engagement, job changes, hiring activity, funding events, social engagement, and website visits.

Its agents then turn those opportunities into action: researching each prospect, generating personalized outreach, contacting them across different channels, following up automatically, and surfacing interested replies to the sales team.

Over time, Gojiberry learns from what gets replies and which prospects convert, helping teams focus their outreach on the people most likely to engage.

The result: more relevant outreach, more qualified conversations, and more pipeline with less manual prospecting.

About the Role

We’re looking for an Acquisition Manager to take ownership of Gojiberry’s paid acquisition engine.

You will manage and scale a significant Meta Ads budget, starting at around $100k/month, with a direct focus on generating qualified pipeline and revenue.

You will own the entire acquisition loop: strategy, campaign structure, creative testing, landing pages, tracking, attribution, experimentation, and performance analysis.

You won't simply be managing campaigns based on a predefined playbook.

You’ll be expected to figure out what works, kill what doesn’t, identify new growth opportunities, and continuously improve the economics of our acquisition engine.

You’ll work directly with the founders, creative team, sales team, and product team.

This is a fully remote role with significant ownership.

What You’ll Do

Own and manage approximately $100k/month in Meta Ads spend.

Build and execute the paid acquisition strategy across Facebook and Instagram.

Manage the full funnel from ad impression to lead, demo, opportunity, and revenue.

Continuously test new audiences, offers, angles, creatives, landing pages, and funnels.

Build a systematic creative testing process and identify winning concepts quickly.

Work closely with the creative team to turn performance data into better ads.

Analyze campaign performance and understand what is actually driving pipeline and revenue.

Monitor CAC, CPL, CPA, conversion rates, ROAS, pipeline generated, and revenue attribution.

Build and maintain reliable tracking and attribution across the acquisition funnel.

Identify where prospects drop off and improve conversion rates at every stage.

Scale winning campaigns while maintaining acquisition efficiency.

Know when to increase spend, when to consolidate campaigns, and when to kill them.

Develop new acquisition angles based on customer insights, sales calls, market research, and competitor analysis.

Work closely with sales to understand which leads become qualified opportunities and customers.

Connect ad performance with downstream revenue rather than optimizing exclusively for cheap leads.

Build dashboards and reporting that give the team a clear view of acquisition performance.

Run structured experiments and document learnings.

Continuously challenge existing assumptions about our ICP, messaging, offers, and acquisition strategy.

Help build a repeatable paid acquisition machine that can scale well beyond $100k/month.

What We’re Looking For

You have significant hands-on experience running Meta Ads at scale.

You have personally managed substantial monthly ad budgets.

You understand the difference between optimizing for leads and optimizing for revenue.

You know how to structure campaigns, audiences, creative testing, retargeting, and scaling.

You are highly analytical and comfortable working with large amounts of performance data.

You can look at a campaign and quickly identify what is actually driving performance.

You have strong creative instincts and understand that creative is often the biggest lever in paid acquisition.

You are comfortable working clos