Ad Operations Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a media-buying agency that specializes in scaling brands and businesses. The agency connects brand awareness and performance media to unlock growth, uses sophisticated data analytics, and employs a full-funnel marketing strategy to help brands reach their most valuable consumers.

The company has a high-performance, high-ownership team that values candor, curiosity, and results.

ROLE OVERVIEW

The Ad Operations Specialist will drive trafficking, QA, and launch readiness for clients across Google Ads, Meta, TikTok, and other platforms.

This role will prepare campaigns for a clean handoff, monitor and flag anomalies, and help the team course-correct quickly. The Ad Operations Specialist will also help shape ad operations playbooks, tools, and workflows as the function grows.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

TRAFFICKING & SETUP

• Build campaigns for 6+ clients using established naming, specifications, and flighting.

• Map audiences, placements, and tracking parameters across Meta, TikTok, Reddit, Google Ads, and other platforms.

QUALITY ASSURANCE

• Validate creatives, sizes and durations, click-through paths, UTMs, and basic tag and pixel firing in staging.

• Conduct QA before and after campaign handoff.

• Confirm platform policy compliance to avoid rejections.

LAUNCH HANDOFF

• Prepare trafficking sheets and checklists.

• Coordinate with channel leads who will set campaigns live.

MONITORING & ESCALATION

• Monitor pacing, delivery, and disapprovals.

• Triage issues including creative rejections, under-delivery, and tracking issues.

• Flag issues quickly with clear next steps.

COLLABORATION

• Partner with the client strategy team and channel leads to meet requirements and timelines.

STANDARDS & SAFETY

• Apply brand-safety and suitability settings where applicable.

• Apply allow and block lists where applicable.

• Follow client guidelines.

AD OPERATIONS SUPPORT

• Partner with the team to build and share ad operations insights and best practices.

• Support ongoing learning.

• Contribute to the company’s internal approach to operational excellence.

QUALIFICATIONS

EXPERIENCE

• 2–4 years of successful hands-on digital marketing experience in ad operations or paid media execution.

• Training and experience trafficking in Meta, TikTok, Google Ads, and other media platforms.

• Agency experience is preferred.

• A bachelor’s degree in marketing or a related field is preferred.

SKILLS

• Strong technical aptitude and an analytical mindset.

• Ability to communicate effectively with senior stakeholders.

• Ability to move quickly while maintaining quality and meeting tight handoff timelines.

• Ability to triage multiple requests and launches, prioritize high-impact tasks, and communicate trade-offs clearly.

• Strong attention to detail when working with specifications, naming, UTMs, and policy checks.

• Ability to manage multiple tasks with little supervision.

• Proactive and resourceful approach to identifying gaps and proposing solutions.

• Ability to build lightweight tools and checklists.

• Interest in consumer marketing, advertising, and the agency space.

• Ability to stay updated on digital advertising and marketing trends.

• Ability to maintain a clean and quiet remote work environment suitable for video conferencing and virtual collaboration.

WHAT SUCCESS LOOKS LIKE

• Deliver error-free, on-time campaign trafficking.

• Prevent last-minute issues through thorough QA.

• Surface issues early with clear documentation and communication.

• Build confidence across internal and client teams.

• During the first month, learn the agency’s clie