Creative Intelligence Analyst

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description:

We are seeking a highly analytical and creative-minded Creative Intelligence Analyst to join our team. This role is designed to bridge the gap between media performance and creative production. You will be responsible for dissecting creative performance data to understand why certain ads perform better than others, translating those insights into actionable strategies for our creative and media teams. You will work closely with our Creative/Pencil Lead and Media Buyers to optimize our creative output based on rigorous data analysis.

Key Responsibilities:

• Creative Performance Analysis & Reporting

• Analyze the performance of creative assets across various platforms (Meta, TikTok, YouTube, etc.) to identify winning patterns and elements.

• Evaluate creative components such as hooks, visuals, copy, and CTAs to determine their impact on key performance indicators (KPIs) like CTR, CPA, and ROAS.

• Build and maintain comprehensive dashboards and reports that focus specifically on creative efficacy.

• Strategic Bridge & Briefing

• Act as the primary liaison between the Media/Data teams and the Creative/Production teams.

• Translate media performance data into creative "lessons learned" and actionable creative briefs for future production.

• Collaborate with the Creative/Pencil Lead to integrate AI-driven insights into the creative workflow.

• Testing & Optimization Frameworks

• Develop and manage a robust creative testing roadmap, including A/B testing and multivariate testing protocols.

• Provide data-backed recommendations for creative iterations and optimizations.

• Oversee the metadata tagging process for creative assets to ensure granular data collection and analysis.

• Cross-Functional Collaboration

• Participate in regular cross-departmental syncs to align creative production with media buying strategies.

• Educate the creative team on performance metrics and how their work impacts the bottom line.

• Stay ahead of industry trends and platform updates to ensure our creative strategies remain cutting-edge.

Requirements & Skills:

Experience: 3-5 years of experience in media analysis, digital marketing, or a performance-driven creative role. Advanced English proficiency.

Analytical Skills: Proficiency in data analysis tools (Excel, SQL, Google Data Studio, Tableau) and platform native analytics.

Platform Knowledge: Deep understanding of Paid Social and Programmatic ads platforms

Creative Intuition: A strong grasp of storytelling, visual design principles, and what resonates with audiences on social media.

Tool Proficiency: Experience with AI-driven creative tools (e.g., Pencil) and creative management platforms is highly desirable.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditiona