Digital Marketing Specialist (Real Estate or Finance background)

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a leading private real estate lending company that provides financing solutions for real estate investors across the United States. As the company continues to grow, they are bringing their digital marketing efforts in-house and are seeking a Digital Marketing Specialist (Real Estate or Finance background) to increase qualified lead generation, strengthen brand visibility, and drive measurable business growth through data-driven digital marketing initiatives.

ROLE OVERVIEW

As the Digital Marketing Specialist (Real Estate or Finance background), you will own the execution, optimization, and continuous improvement of the company's digital marketing strategy across multiple channels. You'll work closely with leadership to improve lead generation, optimize the customer journey, and enhance brand awareness through SEO, paid advertising, content marketing, email marketing, website optimization, and social media.

This role is ideal for a well-rounded digital marketer who enjoys combining strategy with hands-on execution while taking ownership of marketing performance and identifying opportunities for continuous improvement.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM PST

KEY RESPONSIBILITIES

DIGITAL MARKETING STRATEGY & CAMPAIGN EXECUTION

• Execute and continuously optimize digital marketing initiatives across multiple channels to increase qualified lead generation and brand visibility.

• Monitor campaign performance and make data-driven recommendations to improve marketing effectiveness and ROI.

• Stay current on digital marketing trends, AI tools, and emerging best practices to improve execution and efficiency.

WEBSITE MANAGEMENT & SEO

• Manage and maintain the company website using WordPress or a similar content management system.

• Publish blog articles, update website content, and optimize landing pages to improve user experience and lead conversion.

• Execute SEO initiatives, including keyword research, on-page optimization, technical recommendations, and content planning.

• Monitor website traffic, search rankings, and organic performance while identifying new opportunities for growth.

• Coordinate with external developers when advanced website updates or enhancements are required.

PAID ADVERTISING & LEAD GENERATION

• Manage and optimize Google Ads campaigns to maximize lead generation and return on ad spend.

• Monitor budgets, campaign performance, keyword strategy, bidding, and audience targeting.

• Conduct ongoing testing and optimization to improve campaign performance and conversion rates.

• Provide performance reporting and strategic recommendations based on campaign data.

EMAIL MARKETING & MARKETING AUTOMATION

• Build and execute email marketing campaigns, newsletters, and automated nurture sequences.

• Segment audiences to improve personalization, engagement, and conversion rates.

• Monitor campaign metrics and continuously optimize open rates, click-through rates, and overall performance.

• Collaborate with leadership to develop email campaigns that support customer engagement and lead generation.

SOCIAL MEDIA & BRAND MARKETING

• Manage the company's LinkedIn, Facebook, and Instagram presence.

• Create and publish educational, informative, and brand-focused content aligned with business objectives.

• Increase engagement while supporting brand awareness and lead generation initiatives.

ANALYTICS & PERFORMANCE REPORTING

• Track performance across SEO, paid advertising, website traffic, email marketing, and social media.

• Prepare recurring reports highlighting campaign performance, marketing KPIs, and actionable insights.

• Recommend improvements based on analytics to support future marketing initi