Director of User Growth

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GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a User Growth Director to our Marketing team in Brazil !

As our User Growth Director, Brazil, you'll own User Growth strategy and execution for one of Wellhub's largest and most strategically important markets: new members, new paid subscribers, upgrade, and reactivation, with a strong secondary focus on engagement and retention. You'll lead an established, high-performing regional team while operating as the primary User Growth partner to our senior Brazil country leadership, translating data into strategy and strategy into hands-on, in-market execution.

This is a senior, highly autonomous role on a market with real momentum and real stakes: you'll set the growth agenda for Brazil, build on a strong existing team and track record, and stay close enough to the work to run the analysis, build the campaign, or fix what isn't working yourself when it matters. We expect you to use AI as a core part of how you and your team operate: accelerating analysis, reporting, and campaign development so you can move faster and go deeper than a traditional growth team. If you're energized by owning a top-priority market end-to-end, building senior stakeholder relationships, and leading with both strategic judgment and hands-on rigor, we'd love to hear from you!

YOUR IMPACT

Own the User Growth strategy for Brazil (members, subscribers, upgrade, retention), with a clear input on the P&L based on ROI trade-offs, building and forecasting the regional marketing plan and the KPIs that track it.

Build and sustain a trust-based partnership with senior Brazil country leadership , becoming their go-to partner for growth strategy and a credible voice in regional and cross-functional forums, including SVPs, VPs and GM. Turn Brazil's results into a strategic narrative for senior/executive audiences.

Lead, hire, and develop an established regional team, delegating with context and coaching them toward greater ownership and autonomy.

Use AI as a core part of how you and your team work: fluent with AI tools to accelerate data analysis, campaign development, reporting, and market research, and comfortable coaching others to do the same.

Make autonomous, data-driven resource-allocation calls with a clear view of their ROI, cross-team and cross-geography implications. Stay close to the numbers and the work: pull and interpret your own data, build your own reporting, and get hands-on with campaign execution and QA. Champion experimentation that takes calculated, well-reasoned risk, and push for what works to become standard practice beyond Brazil.

Bring outside-market pattern recognition and industry knowledge , identifying local trends and competitive opportunities, adapting global playbooks to local reality and feeding validated local wins back into Wellhub's global growth playbook.

Own campaign strategy across lifecycle channels (email, app push, SMS/WhatsApp) and influence the paid media agenda, developing messaging strategies in partnership with cross-functional stakeholders (PMM, Brand, CS) as the subject-matter expert on the Brazilian consumer. Own Brazil's promotional calendar, pla