Full-Cycle Marketing Generalist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing company focused on strengthening its digital presence and creating consistent customer experiences across multiple marketing channels. As the company continues to expand its marketing efforts, they are seeking a hands-on Full-Cycle Marketing Generalist to support social media, email marketing, CRM management, customer communication, SEO, and performance reporting.

ROLE OVERVIEW

The Full-Cycle Marketing Generalist will support the day-to-day execution of digital marketing initiatives across social media, email marketing, CRM management, customer engagement, and SEO.

This is a hands-on, execution-focused role for someone who understands digital marketing fundamentals and is comfortable managing multiple channels simultaneously. The Digital Marketing Specialist will maintain content calendars, execute email campaigns, manage customer information within Zoho CRM, engage with customers across digital channels, support SEO initiatives, and track marketing performance.

The ideal candidate is organized, detail-oriented, proactive, and capable of independently executing marketing activities while identifying opportunities to improve customer engagement and overall digital performance.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

SOCIAL MEDIA MANAGEMENT & COMMUNITY ENGAGEMENT

• Manage social media content calendars and publishing schedules.

• Create, organize, schedule, and publish content across relevant social media platforms.

• Maintain a consistent brand presence and ensure content is published on time.

• Monitor social channels and engage with followers, customers, and online communities.

• Respond professionally to comments, messages, and customer interactions.

• Identify opportunities to strengthen audience engagement and customer relationships.

• Monitor social media performance and provide insights for future improvements.

EMAIL MARKETING

• Execute email marketing campaigns from planning through deployment.

• Build, schedule, and manage customer email communications.

• Support audience segmentation and targeted email campaigns.

• Maintain organized and accurate email lists and customer information.

• Monitor email performance metrics and identify opportunities for optimization.

• Support ongoing customer engagement through email marketing initiatives.

CRM MANAGEMENT & CUSTOMER COMMUNICATION

• Manage and maintain customer information within Zoho CRM.

• Ensure CRM records remain accurate, organized, and up to date.

• Track customer interactions and engagement activities.

• Support marketing workflows and customer communication processes within the CRM.

• Identify opportunities to improve CRM organization and marketing execution.

• Communicate directly with customers through appropriate digital channels and provide timely, professional responses.

DIGITAL MARKETING & CAMPAIGN SUPPORT

• Support broader digital marketing campaigns and initiatives.

• Assist with content planning, campaign execution, and marketing coordination.

• Collaborate with internal teams to ensure marketing activities align with business priorities.

• Identify opportunities to improve customer acquisition and engagement.

• Stay informed about digital marketing trends and best practices.

• Help maintain organized and scalable marketing workflows and processes.

SEO & WEBSITE SUPPORT

• Provide light SEO support for website and content initiatives.

• Assist with keyword research and content optimization.

• Support website content updates designed to improve search visibility.

• Apply basic SEO principles to digital content.

• Collaborate on content improvements that contribute to organic growth.