Growth Marketer

Own GTM strategy and prioritization, identifying the highest-leverage motions to build or transform in partnership with marketing and the GTM Engineer Shape the AI-driven growth playbook, covering AI search visibility (AEO), signal-based personalization at scale (e.g. website de-anonymization), and AI-powered demand generation across organic, inbound, and outbound channels Define ICP, segmentation, and enrichment strategy, turning raw data into sales-ready, signal-to-action intelligence alongside the GTM Engineer Design a multi-channel prospecting strategy, covering sequencing, messaging, channel mix, and testing (e.g., subject lines, send times, offers) across outbound and inbound motions Set ABM and paid media strategy, defining audience targeting across channels (e.g. LinkedIn, Google) and connecting ad engagement to pipeline data Adapt proven, AI-driven growth playbooks to fit our market and product Partner closely with the GTM Engineer, translating strategic direction into clear priorities and specs while they handle execution

4+ years of growth marketing experience, ideally in a B2B context Experience building and leading personalized, AI-driven growth programs Experience with ABM Strategy AEO/GEO knowledge Expertise in demand gen and marketing ops Ability to partner closely with technical builders (e.g. GTM Engineers), setting priorities and specs for them to execute Ability to test strategies quickly and iterate rather than over-specifying Deep understanding of how AI is reshaping growth and marketing (e.g. AEO, personalization at scale, agentic workflows, de-anonymization-driven outreach) Deep understanding of sales, marketing, and revenue processes, and what GTM teams actually need from their systems Open to working in the Pacific Time Zone Strong communication skills in both spoken and written English

Startup experience Experience building or scaling a growth function in a high-growth environment Basic technical or scripting knowledge to communicate effectively with the GTM Engineer Familiarity with CRM tools (e.g. Salesforce, Hubspot) and how growth strategy connects to pipeline data Bachelor's Degree in Marketing, or equivalent