Growth Marketing Manager (CPG Industry)

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a skincare brand inspired by Traditional Chinese Medicine, founded by twin sisters. The brand combines product efficacy with a holistic approach to skincare, offering products designed to support calm, balanced, healthy-looking skin.

ROLE OVERVIEW

The Growth Marketing Manager (CPG Industry) will own the development and execution of the company's growth strategy, building a repeatable engine for customer acquisition, conversion, and retention. This role focuses on scaling a consumer packaged goods (CPG) business while protecting margins, strengthening the brand, and increasing repeat purchases.

The ideal candidate has successfully scaled a physical-product business, preferably in skincare, beauty, or personal care, and can demonstrate measurable commercial results. This individual will work closely with the founders while coordinating internal team members, agencies, and freelancers to execute growth initiatives and drive business performance.

LOCATION

Fully Remote | 9:00 AM – 5:00 PM EST

KEY RESPONSIBILITIES

GROWTH STRATEGY & REVENUE OWNERSHIP

• Develop and execute a growth roadmap aligned with revenue, profitability, and customer retention goals.

• Identify high-impact growth opportunities across customer acquisition, website conversion, lifecycle marketing, and channel expansion.

• Manage growth budgets, forecasts, and resource allocation.

• Establish priorities, measurable performance targets, and a consistent testing cadence.

• Align marketing strategies with inventory availability, product launches, and operational capacity.

CUSTOMER ACQUISITION & PERFORMANCE MARKETING

• Lead customer acquisition initiatives across paid social, paid search, creator partnerships, affiliates, and other relevant channels.

• Manage internal specialists and external partners while remaining actively involved in campaign execution.

• Monitor customer acquisition cost (CAC), blended marketing efficiency, and contribution margin to guide spending decisions.

• Identify opportunities to scale successful campaigns and improve underperforming channels.

• Evaluate new acquisition channels through structured testing before committing significant resources.

CREATIVE STRATEGY & BRAND STORYTELLING

• Translate customer insights, product benefits, and brand positioning into compelling marketing concepts.

• Collaborate with designers, creators, and copywriters to develop and test advertising creative.

• Establish a repeatable process for testing messaging, offers, creative formats, and audience angles.

• Ensure growth campaigns maintain consistent brand positioning and accurately communicate product benefits.

ECOMMERCE & CONVERSION RATE OPTIMIZATION

• Own the roadmap for improving the online shopping experience and conversion funnel.

• Optimize product detail pages, landing pages, merchandising, bundles, and promotional offers.

• Conduct structured tests to improve conversion rates, average order value, and revenue per visitor.

• Identify and address friction points throughout the customer journey.

RETENTION & LIFECYCLE MARKETING

• Develop customer lifecycle strategies across email, SMS, and other relevant touchpoints.

• Improve customer onboarding, post-purchase education, replenishment, cross-selling, and win-back journeys.

• Implement initiatives to increase repeat purchase rates and customer lifetime value.

• Use customer feedback and purchase behavior to inform segmentation, messaging, and promotional offers.

ANALYTICS, REPORTING & TEAM LEADERSHIP

• Develop performance reporting across revenue, acquisition, conversion, retention, and profitability.

• Validate tracking and interpret attribution data alongside blended business