GTM Engineer

ABOUT US

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent and the way colleges and universities support their students through education financing — all while tackling the student debt crisis. (Yep, we think BIG.) We like to think of ourselves as more than a fintech; we're a catalyst for economic mobility.

A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management — the world's largest HR professional society), and one of Business Insider's "43 Start-Ups to Bet Your Career On in 2025," Clasp is driven by our commitment to social impact and innovation.

Clasp runs two go-to-market motions on one platform:

Clasp Talent sells a workforce financing benefit to healthcare employers — a B2B motion with long cycles, multi-stakeholder committees, and named accounts.

Clasp Finance originates loans to students at partner schools — a high-volume consumer funnel measured in applications, approvals, conversion, and unit economics. The two feed each other, and almost nothing about how they're instrumented is the same.

We need someone to build the machinery underneath both.

Clasp is hiring a GTM Engineer. This role is the accountable owner of Clasp's HubSpot instance and the systems that surround it — funnel architecture, revenue operations, lifecycle automation, scoring, routing, and reporting across both motions. What makes this an engineering role rather than an administrative one is the approach: you'd rather build a system that removes a manual process than run the manual process well, and you reach for an API or an automation before accepting that something has to be done by hand.

We're looking for the first hire in this seat. There's real mess to clean up and real leverage on the other side of it.

WHAT YOU'LL DO

HubSpot Ownership

• Own the HubSpot instance end to end across portals: object model, lifecycle stages, properties, associations, pipelines, workflows, forms, integrations, and the marketing contact economics that determine what we pay.

• Do the unglamorous work well — reconcile duplicate records, retire zombie workflows, audit which installed apps are quietly mutating data, keep consent and deliverability clean.

• Know precisely why our contact tier and seat count are what they are, and be able to defend both at renewal.

Revenue Operations

• Define funnel stages and GTM metrics that mean the same thing in every system, for two motions that don't naturally share a vocabulary.

• Enforce pipeline and data hygiene through automation rather than by nagging reps.

• Implement territory, segmentation, and ICP logic in the CRM instead of leaving it in a deck; own routing, SLAs, and lifecycle transitions.

• Build lead and account scoring you can explain, and the quota and comp tracking infrastructure behind plan attainment.

Pipeline Systems & Growth Engineering

• Build enrichment and data waterfalls, signal-based plays wired from public and product data, and automated research and personalization at the top of funnel.

• Build lifecycle campaigns that fire on behavior rather than on a calendar.

• Instrument the student funnel end to end so we can see where applicants stall and act on it inside a week.

• Build and maintain landing pages, HubSpot CMS modules, and forms that support campaigns without a queue forming behind you.

Integrations & Data Flow

• Build and maintain API, webhook, and OAuth integrations between HubSpot, our product, and third-party services.

• Design dependable data flows with validation, observability, consent handling, access controls, and clear failure recovery.

• Partner with our data team so HubSpot data lands clean and reportable in Snowflake and is trustworthy enough for the AI analytics agents our teams query in Slack.

Automation & AI

• Identify where AI meaningfully removes work from the revenue org, and