GTM Operations Manager, CRM & Systems

CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies.

We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY. It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!

GTM OPERATIONS MANAGER, CRM & SYSTEMS

At CreatorIQ, our go-to-market teams move fast — and the systems behind them need to keep pace. As the GTM Operations Manager leading our CRM & Systems team, you will own the technology backbone of our revenue organization and the team that builds and maintains it. Reporting into GTM Operations leadership, you will set the roadmap for Salesforce and our broader GTM systems stack, manage and develop a team of administrators, engineers, and analysts, and partner closely with Sales, Marketing, Customer Success, Finance, and Legal to translate complex business needs into a scalable systems strategy. You will balance hands-on technical judgment with people leadership — coaching your team, prioritizing the work that matters most, and protecting the data integrity and system reliability our leadership depends on to make confident decisions. If you are an operations leader who loves building high-performing teams, solving systems problems at scale, and driving go-to-market strategy through technology, this is your role.

Location: Campinas, São Paulo, Brazil

In this role, you’ll get to:

• Lead and develop the CRM & Systems team: Manage, mentor, and grow a team of Salesforce and HubSpot administrators, automation engineers, and operations analysts. Set clear goals and priorities, run an effective intake and delivery process, coach for technical and professional growth, and build a culture of ownership, quality, and continuous improvement.
• Own the GTM systems roadmap and strategy: Define and drive the roadmap across Salesforce and the broader GTM tech stack — including CPQ, HubSpot, Clay, Gong, 6sense. Partner with GTM leadership to align systems investments with business priorities, balance strategic initiatives against day-to-day operational needs, and ensure the platform scales as the company grows.
• Ensure system reliability, governance, and data integrity: Establish and enforce standards for security, access, release management, and data quality across the CRM and connected systems. Protect the single source of truth that Sales, CS, Finance, and leadership rely on, and put guardrails in place so the organization can move fast without breaking things.
• Partner across the business to translate needs into solutions: Serve as the bridge between GTM stakeholders and the systems team — gathering requirements, scoping solutions, managing expectations, and communicating trade-offs. Drive cross-functional projects from concept through rollout, and keep stakeholders across Sales, Marketing, CS, Finance, and Legal aligned and supported.
• Drive operational excellence and continuous improvement: Identify automation and AI opportunities to eliminate manual work and increase team leverage. Establish metrics and reporting on team throughput and system health, lead vendor and