Head of Marketing / CMO

About Humand

Humand is an HR tech SaaS platform helping companies build stronger internal cultures through employee engagement, communication, and development tools. We operate in 50+ countries with over 2M active users — and recently closed the largest Series A in Latin American history. We're in full hypergrowth mode, scaling exponentially across LATAM, Brazil, EMEA, and North America. We hire A players who thrive in that environment.

The Role

We're looking for a Head of Marketing / CMO to lead a 50+ person global marketing team and own the revenue contribution of marketing worldwide.

The core of this role is taking the marketing team to the next level. We've grown fast and the team delivers, HISPAM is performing and Brazil is scaling quickly. The next stage is to keep that pace while raising the level of the operation: mature internal processes, a reporting system leadership can trust, clear ownership across areas, and budget decisions grounded in solid data. The goal isn't only to scale faster, it's to scale efficiently.

We're looking for someone who has led a marketing organization with this same mix of verticals — Growth, Paid Media, Product Marketing, Data & Analytics, Design, Multimedia, Web, Brand & Content, PR — and knows how to make specialties this different operate as one system with a shared direction.

You'll report directly to the CEO, sit at the leadership table alongside Sales, Product, and Finance, and own marketing's number in front of the board and investors.

What You'll Own

Revenue Accountability & Measurement

Own marketing's contribution to pipeline and MRR across LATAM, Brazil, EMEA, and North America.

Own the multi-touch attribution model : define how we measure revenue contribution by channel, market, and campaign type, and direct the Data & Analytics team that builds it on top of our existing data warehouse and HubSpot infrastructure. You set the model and the standard of rigor, the team implements it.

Re-define the full-funnel measurement framework : which few metrics per marketing area actually anticipate revenue, how they connect to demos and MRR, and what we stop measuring.

Establish how we measure the dark funnel — PR, brand, and offline — so investment decisions aren't biased toward whatever happens to be trackable.

Own board and investor reporting: build the system that surfaces the metrics the board cares about in real time, define the cadence, and come to every board meeting with the causes, levers, and timelines behind every number.

Strategy & Planning

Own the global marketing strategy and its translation into regional plans across four regions and 50+ countries.

Build the projection model that connects investment to output: how much budget generates how many demos, at what conversion rates and sales cycle, and what headcount Sales needs to absorb them. Give the CEO, the board, and Sales numbers they can plan on.

Own global budget allocation across paid media, brand, content, events, and partnerships, and defend it with data.

Organization & Leadership

Lead, coach, and develop the marketing org: 58 people across 11 sub-areas — some with a dedicated manager, others still coordinated directly — with the area managers reporting to you.

Design the next layer of the structure: how to group areas under coordination roles , and who is ready to lead beyond their own specialty. Getting this right the first time is one of the highest-leverage decisions in the role.

Finish maturing our matrix model (global specialists + regional teams): make explicit what's global and what's regional, close the ownership handoffs currently in transition, and eliminate duplicated work and slow coordination between areas.

Build the OKR and KPI system per vertical , down to the individual level — including creative and service areas (Design, Multimedia, Web, Product Marketing) where output-based metrics don't work. It has to survive priorities changing every quarter.

Define levels,