Local SEO Specialist

Qualifications, Skills and Key Competencies:

Must-Haves:

3+ years of local SEO experience

Proven Local SEO SOPs

Strategic thinker, not just a task executor

Experience working with home service accounts

Ability to build and own 6/12-month strategy plans, not just execute a task list

Must provide a portfolio or audit sample demonstrating actual client work (Google Business Profile optimization, strategy, citation building, and on-page SEO)

Full-time exclusive commitment to this role, with no concurrent work for other agencies or clients

Strong written English for client-facing communication and reporting

Experience using AI as an additional tool, not their only tool — they need a strong local SEO foundation, using AI to amplify what they already know from experience

Experience managing 7–10 client campaigns at a time

Reliable high-speed internet and a backup plan for outages.

Additional competencies: Experience with local SEO tools (BrightLocal, Whitespark, Local Falcon, Ahrefs, etc.), Google Analytics, Google Search Console. Proficient with Google Sheets, Asana-like task management systems, and AI tools like ChatGPT/Claude.

Responsibilities:

Google Business Profile Audit, Competitor Analysis and Optimization

Comprehensive website audits covering competitive, on-page, off-page, and technical

Building 6-month and 12-month SEO strategies tailored to each client and market

Local citation building, NAP consistency audits, and cleanup

Local keyword research, competitor analysis, and market research

On-page optimization: title tags, meta descriptions, headers, content

Rank monitoring and data-driven optimization recommendations

Maintaining clear, client-ready tracking and reporting systems

Support on link building and local content optimization

Assistance with monthly client reporting

Nice-to-haves:

Past experience working with another local SEO agency that focused on home service businesses

Experience with Google Ads

Experience with Slack (our main communication platform)

Experience with schema markup / structured data implementation

Experience with Ai prompt and system engineering

Benefits:

7 paid days off per year, plus local public holidays observed

Weekly, on-time pay in USD

Potential for bonuses

Direct access to the Lead SEO — no middle-manager layer

Growth and expanded responsibility tied to impact, not a review cycle

Local SEO Partners is a U.S.-based boutique agency helping contractors, builders, and home service businesses dominate their local markets through local search, high-converting websites, and smart automation.

We're small on purpose — clients work directly with the people doing the work, on month-to-month contracts, which means results have to show up fast.

Job Overview: This is a strategy-and-execution role, not a task-taking VA position.

You’ll own the strategic foundation of client campaigns — auditing accounts, building 6- and 12-month plans, then executing the local SEO work that moves rankings.

You'll report directly to the Lead SEO with no layers in between.