Manager of CRO

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

About the role

The Manager of CRO owns conversion growth across ClassPass’s Consumer and Partner websites. This is a commercial, insight-led role: you’ll find the biggest opportunities, decide what we test and in what order, and make the case in terms of revenue, not just conversion rate.

You’ll lead four CRO Developers across B2C and B2B who build and test in our codebase and ship net-new web experiences, from page redesigns to programmatic page systems. You set the direction (hypotheses, priorities, target experience, and measurement), with enough technical fluency to scope work with developers and engineering and to tell a quick test from a quarter-long build.

You’ll treat the website as one part of the customer journey, connecting it to paid media, audiences, lifecycle, and brand messaging.

What you’ll own

Growth strategy & roadmap

Lead website investigations end to end: combine web analytics, CRM, and BI data to find where the funnel leaks, size opportunities in business outcomes (sign-ups, qualified leads, closed-won deals, revenue), and turn them into ranked bets with owners, metrics, and guardrails

Own an impact-based roadmap across Consumer and Partner, with your own data-grounded hypotheses, confidence levels, effort sizing, and tradeoffs stakeholders can debate. Triage incoming requests against it

Build the business case for larger bets, such as new page types or interactive web features, and decide when to test, build, or hand off

Run the monthly stakeholder review, and empower your CRO Developers to present the business impact of their work

Customer experience, UX & messaging

Own the conversion experience across both sites (page roles, hierarchy, UX patterns, and signup flows), bringing in Creative, Design, Product, and Engineering early so changes are aligned before they ship

Sharpen messaging and value proposition by audience, market, and vertical

Connect web to Paid Media and Lifecycle so the journey from ad to landing page to sign-up is consistent and traffic quality improves, not just volume

Team & partnerships

Manage, coach, and grow four CRO Developers, and build a culture of evidence-led decisions and accountability for business impact

Be the face of CRO to stakeholders, with proactive updates on tests, results, and what’s next

Partner with BI on trusted test data (you build your own funnel views; BI owns source-of-truth reporting), with Engineering and Product on server-side testing and roadmap fit, and with SEO/AEO, Localization, Sales, and RevOps

What we’re looking for

Requirements

Experimentation rigor. You’ve owned an A/B testing program from ideation to readout, with expert command of test design, sample sizing, duration, significance, and guardrail metrics

Commercial acumen. You connect test outcomes to revenue and build clear business cases for what goes on the roadmap

Analytical depth. You find where users drop off, size the opportunity, and rank it, working directly with the data

Full-funnel and UX judgment. You connect landing pages to paid, audiences, lifecycle, and brand, a