Marketing & Growth Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing regional online auction marketplace serving customers across multiple local markets. The company auctions thousands of new items each week across categories including home goods, tools, electronics, appliances, furniture, outdoor products, and more.

Following the launch of a proprietary auction platform, the company is seeking an experienced marketing professional to take ownership of the marketing function, grow its customer base, increase auction participation, strengthen brand awareness, and establish a scalable marketing playbook that supports continued expansion.

ROLE OVERVIEW

The Marketing & Growth Specialist will be responsible for owning the company’s day-to-day marketing strategy and execution across customer acquisition, paid media, content, social media, lifecycle marketing, local-market growth, and analytics.

This is a hands-on, full-funnel role for a marketing generalist who can move comfortably between strategy and execution. The Marketing & Growth Manager will develop acquisition strategies, launch and optimize campaigns, create content, manage email and SMS initiatives, improve the customer journey, and use performance data to identify opportunities for growth.

The ideal candidate has experience across multiple digital marketing channels and understands how to connect marketing activity to registrations, customer activation, purchases, retention, and revenue. This person will work directly with leadership and take significant ownership of building a scalable, performance-driven marketing function.

LOCATION

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

CUSTOMER ACQUISITION & GROWTH

• Develop and execute strategies to consistently acquire new registered customers and active users across target markets.

• Build full-funnel campaigns that move customers from awareness and registration through first purchase and repeat participation.

• Identify and improve friction points throughout the customer acquisition and onboarding journey.

• Develop reactivation strategies for inactive customers and previous users.

• Track customer acquisition costs and evaluate which channels generate valuable, long-term customers.

• Test new acquisition opportunities and use performance data to determine where marketing resources should be invested.

CONTENT & SOCIAL MEDIA

• Own the company’s organic presence across Facebook, Instagram, TikTok, YouTube, and other relevant channels.

• Develop and maintain a consistent content calendar while remaining flexible around changing inventory and promotional opportunities.

• Create and edit short-form video and other marketing content using inventory, warehouse footage, customer content, tutorials, and employee-generated content.

• Identify products, categories, trends, and inventory opportunities likely to generate customer interest.

• Produce educational content that helps customers understand the platform, bidding process, and overall customer experience.

• Maintain a recognizable, approachable, energetic, and authentic brand voice.

• Manage social media publishing and scheduling using Metricool or comparable platforms.

EMAIL, SMS & LIFECYCLE MARKETING

• Own promotional email and SMS marketing strategy and execution.

• Develop campaigns around new inventory, auction previews, closing reminders, seasonal promotions, location-specific opportunities, and company announcements.

• Build customer segments based on location, registration status, bidding activity, purchase history, inactivity, and other relevant behaviors.

• Develop lifecycle campaigns supporting onboarding, activation, retention, and re-engagement.

• Continuously test messaging, timing, seg