Marketing Manager

Mission

The Marketing Manager runs execution for Foundation’s marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue.

This is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. There’s a clear path to take on more strategic planning over time.

Core Responsibilities

Pipeline Execution with Sales & Paid

Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through

Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills

Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it

Build and run nurture and lifecycle email programs that move MQLs toward sales conversations

Website & SEO

Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS

Own on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers

Improve the site’s conversion rate through testing forms, CTAs, page layout and offers

Monitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively

Work with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)

Campaigns, Programs & Go-to-Market Execution

Execute integrated marketing campaigns tied to service launches, Industry moments and events, Thought leadership themes (collaborate with the Content Manager)

Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations, covering logistics, promotion and follow-up

Coordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as planned

Apply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materials

Team Leadership & Delegation

Coach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning social

Delegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelines

Work with the Creative Director to uphold creative quality standards on everything this role ships

Performance Analytics & Reporting

Own funnel reporting: MQL volume, MQL → SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenue

Build and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performance

Track performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usage

Analyze results and bring the Head of Marketing clear insights and recommended next steps

Keep consistent reporting cadences and documentation

Sales Enablement & Pre-Sales Support

Act as a subject matter expert on Foundation’s services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidence

Support audits and proposals as a reviewer and quality partner, making sure they match Foundation’s positioning and the buyer’s needs

Oversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supportin