Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

The Marketing Specialist role execute marketing initiatives that promote demand generation, customer relationships and distributor activation in the Andean Region, connecting regional priorities with actions that contribute to the development of business opportunities. You will work with Marketing, Sales, business units and distributors teams to implement industry campaigns, customer experiences and support programs throughout the buying cycle. Scope - From Colombia, you will support marketing plans in markets assigned to the region, including Colombia, Ecuador, Costa Rica, Puerto Rico and Venezuela.

You will report to the Sr Marketing Manager Latam

Main Responsibilities

Campaign Execution and Demand Generation Implement the regional marketing plan with the commercial and marketing teams in Latin America. Tailor and build global and regional campaigns according to the needs of each market. Coordinate digital and face-to-face plans to attract prospects, develop their interest, and facilitate their advancement into business opportunities. Support campaigns focused on life sciences, food and beverage, water and water treatment, and oil and gas. Distributor Marketing Work with distributors in the execution of joint campaigns and demand generation activities. Facilitate the use of Rockwell Automation marketing content, tools, and programs. Coordinate activities that strengthen the channel's marketing capabilities and their understanding of our priorities. Monitor the results of joint plans and propose improvements. Events and Customer Relations Coordinate events, webinars, technical conferences, and other experiences aimed at customers and prospects. Manage calls, content, suppliers, logistics, and subsequent follow-up. Ensure activities have clear goals and a business monitoring process coordinated with Sales. Solutions & Services Marketing Support campaigns related to smart devices, software and control, and lifecycle services. Implement plans aimed at industrial modernization, service adoption, contract renewal, and development of long-term customer relationships. Collaborate with product and industry specialists to communicate relevant value propositions for each audience. Monitoring and optimization Monitor the performance of campaigns and activities, identifying opportunities for improvement. Coordinate with Sales the follow-up of prospects and opportunities originated or influenced by marketing. Keep campaign information updated in corporate tools. Prepare reports on participation, demand generation, conversion, and contribution to the commercial pipeline. Manage the resources assigned to activities, ensuring compliance with processes and efficient use of the budget.

The Essentials – You Will Have

Bachelor's degree

Intermediate English, talk with regional and global teams.

The Preferred – You Might Also Have

Professional in Marketing, Business Administration, Communication, Industrial Engineering or related careers.

Typically, 2 years of experience in B2B marketing, field marketing or demand generation, preferably in technology, automation, manufacturing or industrial solutions companies.

Experience accomplishing integrated campaigns and the coordination of business events.

Experience working with commercial te