New Media Lead

ABOUT ADDI

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day.

ABOUT THE ROLE

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

WHAT’S THE MISSION YOU’LL DRIVE

Design, produce, and scale brand narrative and executive thought leadership across owned, direct-to-audience channels (LinkedIn, X, Substack) to build trust, authority, and organic reach without relying on traditional media, while rigorously navigating reputation and regulatory risks inherent to a regulated financial entity

WHAT YOU WILL DO

• Executive Thought Leadership Engine: Build and execute an authentic, consistent narrative strategy for the CEO and key executive accounts across LinkedIn and X/Substack, driving a 100% increase in high-value audience engagement (founders, investors, financial ecosystem leaders, talent) within the first 6 months.

• Channel Growth & High-Value Reach: Grow Addi’s owned channels (LinkedIn, X, Substack) by achieving a 30% quarterly growth rate in net-new, high-intent followers and readers while maintaining top-tier engagement metrics over mass-reach clickbait.

• Integrated Campaign & Product Launch Execution: Successfully orchestrate and launch at least 3 integrated narrative campaigns (combining long-form/written pieces, short-form audiovisual content, and coordinated PR amplification) that clearly articulate Addi’s product and regulatory milestones with zero compliance breaches.

• Content Efficiency & Editorial Cadence: Establish a repeatable production pipeline—acting as an editor and thought partner to leadership—delivering a minimum of 3–5 high-quality pieces per week (essays, short-form videos, or opinion pieces) while cutting executive interview-to-publication turnaround time to under 48 hours.

• Cross-Functional Risk & Compliance Alignment: Build a streamlined workflow with Legal, Compliance, Brand, Product, and PR teams that achieves a 100% compliance record on published statements without sacrificing tone, authenticity, or editorial speed.

WHAT WE’RE LOOKING FOR

• Possesses strong executive thought partnership and editorial savvy
• Serves as a strategic sparring partner and editor to senior leadership, capturing raw executive ideas and translating them into compelling written and audiovis