Organic Growth Manager

Peek is the operating system powering the experiences industry - from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners. Learn more at www.peek.com http://www.peek.com.

As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day.

THE ROLE

We’re hiring a Manager, Organic Growth to own the strategy and execution of SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO.

This is a builder’s role. You will inherit three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them. Your job is to define that strategy, then run it — deciding which brand should rank for what, where consolidation creates authority and where it creates cannibalization, and how a single portfolio of content earns visibility across both traditional search results and AI-generated answers.

The mandate is demand, not traffic. Experience operators researching software rarely convert on first touch; they compare, they read, they research, and they come back weeks later. You will be measured on organic-sourced pipeline and closed-won revenue across all three brands — not on rankings or sessions alone.

You’ll partner closely with Growth, Content, Product Marketing, and Engineering.. You are the connective tissue between them and the subject matter expert within the team.

WHAT YOU’LL DO

OWN THE NUMBER

• Carry the organic pipeline target across all three brands. Build the forecast, report against it monthly, and be accountable for organic-attributed opportunities, demos, and closed-won revenue — not just clicks.

DEFINE THE MULTI-BRAND ORGANIC STRATEGY

• Build the portfolio-level keyword and entity map: which brand owns which topics, which terms are contested, and where the three sites should complement rather than compete.

• Set the roadmap for site architecture, internal linking, taxonomy, and content across all three properties — including domain consolidation, migrations, and redirect strategy.

• Develop vertical-specific organic plays for distinct operator segments (tours and activities, museums, zoos and aquariums, water parks, FECs, escape rooms, and more), each with its own language, buying process, and competitive set.

LEAD AEO AND GEO

• Own how Peek’s brands appear in AI-generated answers — ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, Copilot. Build the measurement approach for a channel most teams still cannot measure.

• Establish the standards that make our content machine-readable and citable: structured data, entity consistency, answer-first formatting, and comparison content that holds up when an LLM summarizes it.

• Develop a point of view on how zero-click and agentic search reshape the operator buying journey, and translate that into strategy — then keep revising it as the landscape moves.

BUILD AUTHORITY OFF-SITE

• Identify and activate high-value authority targets across the experiences, attractions, travel, and hospitality-tech ecosystem — industry associations, trade publications, review platforms, partner and integration directories.

• Work with PR, Partnerships, and Content to earn links and mentions that measurably move organic visibility, and quantify that lift.

• Own our presence on the third-party review and comparison sites (G2, Capterra, and category equivalents) that both buyers and LLMs treat as authoritative.

GUIDE THE TE