Paid Media & Email Marketing Senior Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

The Paid Media & Email Marketing Senior Strategist will develop the overall marketing strategy while directly owning key execution areas, particularly paid advertising and email marketing.

This is a strategic and hands-on role focused on customer acquisition, retention, revenue growth, campaign optimization, and performance analysis. The Paid Media & Email Marketing Senior Strategist will also work closely with the broader marketing team to guide content and creative execution, ensuring campaigns have the assets, messaging, and positioning needed to perform.

The ideal candidate combines strong commercial instincts with a data-driven mindset and is comfortable developing strategy, launching campaigns, analyzing results, running structured experiments, and making decisions based on customer behavior and performance data.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

MARKETING STRATEGY & PLANNING

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives.

• Translate company goals into actionable marketing plans and channel priorities.

• Develop campaign strategies across the customer journey, from awareness through conversion and retention.

• Identify opportunities to improve marketing efficiency and accelerate growth.

• Establish priorities, campaign calendars, budgets, and performance expectations.

• Continuously adjust strategy based on performance data, customer behavior, and market trends.

PAID MEDIA MANAGEMENT

• Plan, launch, manage, and optimize paid advertising campaigns across relevant platforms.

• Own campaign structure, targeting, budgets, bidding, and ongoing optimization.

• Develop strategies for customer acquisition, retargeting, and conversion.

• Monitor advertising performance and make informed budget allocation decisions.

• Identify opportunities to scale successful campaigns while maintaining efficiency.

• Collaborate with the creative team to develop new advertising concepts based on performance insights.

EMAIL MARKETING & LIFECYCLE CAMPAIGNS

• Develop and execute email marketing campaigns supporting acquisition, conversion, retention, and repeat purchases.

• Manage campaign planning, segmentation, messaging, scheduling, and optimization.

• Identify opportunities to improve automated email flows and customer journeys.

• Monitor deliverability, engagement, conversions, and revenue generated through email.

• Develop testing strategies for subject lines, messaging, offers, creative, and calls to action.

• Use customer and campaign data to improve personalization and email performance.

CONTENT & CREATIVE DIRECTION

• Work closely with the marketing team to guide content and creative execution.

• Develop clear creative briefs based on campaign objectives and target audiences.

• Provide clear direction around messaging, positioning, formats, and deliverables.

• Review creative performance and provide actionable feedback to the team.

• Identify winning creative concepts and determine opportunities to iterate and scale them.

• Ensure content and creative assets remain aligned with the overall marketing strategy and brand.

A/B TESTING & OPTIMIZATION

• Build and manage a structured testing roadmap across marketing channels.

• Conduct A/B tests across ad creative, copy, messaging, audiences, offers, promotions, email subject lines, calls to action, and campaign structures.

• Analyze test results and translate findings into future campaign decisions.

• Maintain a culture of continuous experimentation and improvement.

• Document key learnings to avoid repeatedly testing the same assumptions.

TREND & MARKET ANALYSIS

• Monitor c