Paid Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

The Paid Media Specialist will own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting. This role will manage audience and bid strategy, budget allocation, creative versioning, campaign execution, structured testing, and performance reporting through to pipeline.

This is a hands-on, in-house role. The Paid Media Specialist will directly build, launch, and optimize campaigns rather than manage an external agency. The role also involves daily use of Claude and AI-powered skills and automations to accelerate creative production, analysis, and reporting.

The position is specifically focused on paid social and video. Paid search platforms, including Google and Microsoft, are not within the scope of the role.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

AUDIENCE, BID & BUDGET STRATEGY

• Build and refine audience targeting across LinkedIn, YouTube, and Meta.

• Develop and manage bid strategies across paid social and video campaigns.

• Allocate and adjust budgets based on campaign performance and business priorities.

• Shift spend across segments and campaigns based on performance insights.

CREATIVE PRODUCTION & VERSIONING

• Transform core creative assets into channel-specific variants.

• Create short-form video cuts, stills, carousels, ad copy, and syndication copy.

• Adapt creative for the requirements of LinkedIn, YouTube, and Meta.

• Use AI-enabled workflows to accelerate creative versioning and production.

CAMPAIGN EXECUTION & OPTIMIZATION

• Build, QA, launch, and manage campaigns end to end.

• Ensure campaigns and creative assets are launched quickly and accurately.

• Independently manage ongoing campaign optimization.

• Manage multiple campaigns, tests, and deliverables without agency or team support.

A/B TESTING & CONVERSION OPTIMIZATION

• Run an ongoing structured A/B testing program.

• Develop clear hypotheses and sound test designs across audiences, creative, offers, and landing pages.

• Document test outcomes and translate results into actionable changes.

• Maintain an ongoing record of what was tested, what performed best, and what changes should be made as a result.

• Support landing page and conversion rate optimization initiatives when applicable.

PERFORMANCE REPORTING & ANALYSIS

• Own reporting from advertising platforms through to CRM.

• Deliver weekly reporting on spend and performance by segment.

• Connect advertising performance to pipeline and full-funnel results.

• Analyze campaign and testing performance and communicate findings clearly and concisely.

AI-ENABLED WORKFLOWS

• Use Claude and existing AI skills and automations as part of daily workflows.

• Apply AI to accelerate creative versioning, analysis, and reporting.

QUALIFICATIONS

EXPERIENCE

• Deep hands-on experience with paid media audience targeting, bid strategy, and budget allocation across LinkedIn, YouTube, and Meta.

• Proven experience independently owning paid social programs from strategy and setup through optimization and reporting.

• Hands-on experience producing paid media creative, including short-form video cuts, stills, carousels, ad copy, and syndication copy.

• Proven experience running structured A/B tests and translating results into actionable changes.

• Experience connecting advertising platform data to CRM systems for full-funnel reporting by segment.

• Experience with landing pages and conversion rate optimization is a plus.

• Experience with Salesforce and/or Marketo is a plus.

• Experience with Google Analytics is a plus.

SKILLS

• Strong understanding of paid social audience targeting, bidding, an