Paid Media Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing agency specializing in K–12 schools, school districts, and charter school networks. The agency manages paid media campaigns across multiple channels and client accounts, with campaigns focused on measurable outcomes such as lead generation, enrollment applications, and teacher recruitment applications.

ROLE OVERVIEW

The Senior Paid Media Buyer will take ownership of paid media strategy and execution across a portfolio of approximately 5–15 client accounts, depending on seasonality.

This is a hands-on senior individual contributor role for someone who has personally managed significant advertising budgets and has experience beyond Meta and Google. The Senior Paid Media Buyer will independently build, optimize, pace, reconcile, and report on campaigns across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising.

Individual account budgets may range from approximately $5,000 to $80,000+ per month. The role will initially serve as the agency’s primary paid media specialist and will focus exclusively on paid media strategy and execution rather than designing creative assets, editing videos, or writing campaign copy.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

PAID MEDIA STRATEGY & EXECUTION

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs.

• Develop channel strategies based on each client’s objectives, audience, budget, and expected campaign outcomes.

• Build campaigns, including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization.

• Determine how and when different paid media channels should be used based on client objectives.

• Adjust the channel mix based on campaign performance and opportunities.

BUDGET MANAGEMENT & OPTIMIZATION

• Personally manage and optimize significant paid media budgets across multiple client accounts.

• Monitor budget pacing throughout the month to ensure campaigns remain aligned with contracted media budgets.

• Own budget reconciliation and ensure actual media spend aligns with planned and approved budgets.

• Continuously analyze campaign performance and reallocate spend across channels based on results and opportunities.

PERFORMANCE REPORTING & ANALYSIS

• Produce regular campaign reporting, including monthly reporting and bi-weekly performance discussions for larger accounts.

• Track campaign-specific KPIs such as leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization.

• Translate campaign data into clear recommendations and strategic next steps.

• Evaluate campaign performance against defined client objectives and targets.

CROSS-FUNCTIONAL COLLABORATION

• Collaborate with internal project managers, designers, video editors, and the Executive Creative Director.

• Provide strategic input on the types of creative likely to perform best based on campaign objectives and platform requirements.

• Focus exclusively on paid media without responsibility for designing creative assets, editing videos, or writing campaign copy.

CLIENT-FACING SUPPORT

• Potentially become client-facing as the role develops.

• Present campaign performance, recommendations, and strategic direction directly to clients when required.

QUALIFICATIONS

EXPERIENCE

• Significant hands-on experience managing paid media campaigns across multiple platforms.

• Must have personally managed at least one account with $50K+ in advertising spend rather than only overseeing a team responsible for the account.

• Direct exp