Public Sector Sales Manager

About You

You are a strategic and consultative Public Sector Sales Manager who enjoys transforming complex institutional challenges into meaningful business opportunities. You understand how technology can improve public services and create measurable impact, and you are passionate about building trusted relationships with government leaders and decision-makers.

You thrive in environments where commercial strategy, technology, and stakeholder engagement come together. You are comfortable navigating complex public sector organizations, leading discovery conversations, and translating institutional needs into compelling digital transformation opportunities. You combine strong commercial judgment with technical curiosity, executive presence, and the ability to connect business outcomes with solutions across cloud, AI, data, and digital technologies.

You bring a proactive, relationship-driven mindset, enjoy working directly with clients, and take ownership of opportunities from initial engagement through commercial negotiation and successful handoff.

Note: This is a full-time, 100% on-site position based in San Salvador, El Salvador, requiring regular visits to government institutions and occasional regional travel.

You Bring to Applaudo the Following Competencies:

Bachelor's Degree in Business Administration, Computer Science, Information Technology, Engineering, Public Policy, or a related field is desired, or equivalent professional experience.

6+ years of professional experience in consultative technology sales, complex B2B digital transformation solutions, or technology strategy consulting.

2+ years of direct experience managing technology opportunities, digital initiatives, or multi-stakeholder programs within government agencies or public sector institutions.

Strong understanding of public sector dynamics, institutional stakeholder mapping, procurement frameworks, and government decision-making processes.

Proven experience leading discovery workshops and translating complex institutional challenges into clear digital transformation opportunities.

Experience managing end-to-end consultative sales cycles, including RFI/RFP processes, commercial proposals, partner coordination, contract negotiations, and project handoffs.

Strong knowledge of Cloud, Artificial Intelligence, Data Architecture, System Integration, and Cybersecurity concepts.

Ability to independently develop conceptual solution architectures, facilitate technical pre-sales discussions, and collaborate with Solutions Architects to validate proposed approaches.

Strong ability to communicate technical solutions through executive-level presentations, value propositions, ROI models, and outcome-oriented business cases.

Experience developing account strategies, managing sales pipelines, conducting field prospecting, and identifying opportunities for strategic account growth.

Proficiency with CRM platforms such as Salesforce, HubSpot, or similar tools for pipeline management, forecasting, and account tracking.

Strong negotiation, relationship-building, and executive communication skills, with the ability to engage CIOs, CTOs, Ministers, IT Directors, and Procurement stakeholders.

Consultative mindset, strong business judgment, adaptability, and the ability to navigate complex institutional environments.

Fluent or Native Spanish proficiency and B2+ English proficiency, with advanced English desired.

Availability to work fully on-site in San Salvador, El Salvador, and conduct regular visits to public sector institutions.

Valid passport and US/regional visa for occasional business travel, approximately 5%.

Nice to Have:

Established relationships and an active professional network within government agencies and public sector institutions.

Google Cloud Digital Leader certification or equivalent cloud fundamentals certification, such as AWS Certified Cloud Practitioner or Microsoft Azure Fundamentals.

Google Cloud Generative AI Leader certification