Senior B2B Demand Generation Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client provides driver and operator training and software focused on specific vehicles, as well as state-approved courses for individuals. The company has been operating since the 1980s and has more than 5,000 active customers.

Its markets include commercial fleets, driving schools, state and local government, and other organizations that operate vehicles, including logistics and warehouses.

ROLE OVERVIEW

The Senior B2B Demand Generation Manager will be responsible for generating high-quality B2B leads that ultimately convert into qualified meetings and revenue opportunities.

A major part of the role will involve identifying the right companies and contacts to target, building and enriching prospect databases, developing campaigns that warm those audiences, and partnering closely with the SDR and broader Sales team to ensure Marketing consistently feeds the pipeline with actionable opportunities.

The role will also own demand generation content, including newsletters, webinars, white papers, email campaigns, blog posts, thought leadership, customer interviews, partnerships with industry leaders, and other assets designed to engage the company’s target market.

This is a hands-on role for someone who can develop strategy, execute independently, experiment quickly, and take ownership of results.

KEY RESPONSIBILITIES

DEMAND GENERATION & PIPELINE CREATION

• Own the B2B demand generation strategy with a primary focus on generating qualified leads, meetings, and sales pipeline.

• Develop and execute campaigns designed to move target prospects from awareness through engagement and into sales conversations.

• Partner closely with SDRs and the Sales team to ensure Marketing consistently delivers high-quality, actionable leads.

• Establish clear definitions for lead quality and continuously improve the quality of prospects entering the sales pipeline.

• Track performance from initial marketing engagement through meetings, opportunities, and revenue.

• Test different campaigns, channels, audiences, messaging, and offers to determine which strategies produce the strongest results.

• Build a repeatable and scalable demand generation engine as the company grows.

PROSPECTING DATA, LIST BUILDING & ENRICHMENT

• Own the creation of target account and prospect lists for Marketing and Sales.

• Identify companies and decision-makers that fit the company’s ideal customer profile.

• Research, verify, clean, and enrich prospect and account data using third-party resources and automation tools.

• Maintain accurate, high-quality contact databases for marketing and outbound sales efforts.

• Build segmented audiences for different campaigns, industries, buyer personas, and stages of the funnel.

• Develop workflows that allow Marketing to warm target accounts before SDR and Sales outreach.

• Explore automation and AI tools to make prospect research, enrichment, segmentation, and campaign execution more efficient.

CONTENT & CAMPAIGN DEVELOPMENT

• Develop high-quality B2B content that resonates with the company’s target buyers.

• Create and execute email campaigns, newsletters, webinars, white papers and guides, blog content, thought leadership, customer stories and interviews, customer case studies, and sales enablement and lead-generation assets.

• Identify opportunities to interview customers, internal subject-matter experts, and industry leaders to create original content.

• Develop messaging that demonstrates an understanding of the customer, industry, and business problems the company solves.

• Repurpose ideas across multiple channels and formats to maximize reach and efficiency.

• Ensure content is designed to generate measurable business outcomes.