Senior Brand Designer

About Customer.io

Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

About the role

Hi, my name is Justin Howie, Head of Brand Studio at Customer.io , and I'm looking for a Senior Brand Designer to join our small, close-knit creative team.

Brand Studio is the creative engine behind how Customer.io shows up in the world, from product launches and campaigns to the website and live events. We move fast, care deeply about craft, and operate at the intersection of strategy and production.

Our team is moving from a production function to a systems and platform team, powered by AI and self-serve tooling. AI sits at the center of how we work, and you'll shape how Brand Studio and the wider company use it for ideation, production, and self-serve creation. You'll own brand design execution across our biggest moments, and you'll build the templates, components, and AI-assisted workflows that let the rest of the company create on brand without waiting on us. You'll work closely with our Brand Designers, Motion Designer, Web Engineer, Product Designers, and Marketers.

This is a senior role with a runway. We're looking for a highly seasoned designer with strong business acumen, who manages up well and mentors others, and who we expect to grow into a Staff or Art Director role once you've proven yourself here.

If you lead with Design Craft, live at the frontier of AI for brand and creative, and want to build systems that help a whole company look and sound like one brand, this role is for you.

What we value

Design Craft with speed — You hold high standards and know how to hit deadlines.

Curiosity about what's next — You stay on the leading edge of brand and creative, from new AI tools to new techniques, and you share what you learn.

AI-native by default — You reach for AI first, test what works on real projects, and teach others how.

Collaboration over silos — You work closely with designers, developers, and marketers, and the output gets better because of it.

Bias for action — You'd rather ship something great and iterate than wait for perfect, and you're energized by building.

Clear communication — You ask the right questions, set clear expectations, and keep stakeholders in the loop without being asked.

Leadership beyond the work — You mentor the people around you, manage up with confidence, and think like an owner of the business.

What you’ll do

Own brand design execution for product launches, using AI-native workflows to take concepts to launch-ready assets in days

Design website pages, templates, and components in close collaboration with our Senior Web Engineer

Develop campaign assets for digital and out-of-home advertising, produced with AI-native workflows so we can test more concepts and ship more variants

Design branded materials for events and conferences, including signage, stage graphics, and collateral

Build and maintain brand templates and libraries, including Figma libraries, prompt libraries, and custom tooling that turn our guidelines into on-brand output anyone can use

Own our AI creative stack: choose the tools, set the standards, and share what you learn with Brand Studio and the wider company

Enable teams across the org through workshops, playbooks, and guardrails that keep AI-assisted work on brand

Translate briefs from Product Marketing and Demand Generation into creative concepts, executed end to end

Partner with Product Design to keep brand and product expression aligned

Mentor designers on the team, give clear critique, and raise the Design Craft bar across Brand Studio

Work with Brand Studio leadership and senior stakeholders on priorities, tradeoffs, and the business case for cr