Senior Creative Strategist (Direct Response)

Job Title:  Senior Creative Strategist (Direct Response)

Location:  Remote

Employment Type:  Full-Time Contractor

Working Hours:  8 hours per day, between 9 AM - 5 PM EST (Monday–Friday)

Industry:  Performance Marketing / DTC

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is recruiting a  Senior Creative Strategist (Direct Response)  to join a performance creative agency that produces high-volume static ads in-house for DTC and e-commerce brands on  Meta . This is a senior creative strategy seat built on direct response copywriting. You'll research brands and customers, build messaging strategies, develop personas, and write the headlines that drive every static ad the agency ships. A full creative team executes on your briefs, and you're shielded from client communication so you can focus entirely on the work. Get this right and your strategy sets the direction for every brand the agency touches.

What You'll Do

Write pattern-interrupting headlines for static ads across multiple brands, making it immediately clear what the product is and why it matters

Produce multiple headline variations on a single angle, each with a distinct voice and structure

Research customer insights across reviews, Reddit, competitor ads, and real customer language to surface angles that aren't obvious

Develop research-backed personas and messaging strategies for each account

Build creative forecasts and hypothesis tables that map which angles to test next

Turn research into clear briefs, covering angles, headlines, and visual direction for the in-house design team

Analyze ad accounts to understand what's working, what's fatiguing, and where the creative gaps are

Continuously push into new angles and formats based on performance data

Use the  Meta Ad Library  to reverse-engineer competitor creative and catch emerging patterns

Use AI tools like  Claude  and  ChatGPT  daily for research, persona building, and workflow acceleration

What We're Looking For

Proven direct response copywriting experience in DTC/e-commerce. Long-form VSLs, sales emails, sales pages, or ad scripts all count. You understand avatars, awareness levels, and audience sophistication, and you know what makes copy convert

A repeatable research methodology you can walk through end to end. You dig into real customer language, reviews, and competitor ads rather than guessing, and you know how research becomes copy that performs. "I look at competitors" isn't a methodology

Scroll-stopping writing that favors clarity over cleverness, with ten variations on one angle that never sound alike

The ability to articulate why an angle will work before it's tested. You don't just have instinct, you can explain the reasoning behind it

A portfolio or work samples that show strong copy and research-driven thinking

Fluency with AI tools ( Claude ,  ChatGPT , etc.) for research and workflow. This team is heavily AI-integrated

Comfort managing multiple accounts simultaneously in a fast-paced, high-volume creative environment

A strong plus: hands-on performance analysis in  Meta Ads Manager , especially shipping ads into accounts spending  $10K–$100K+/day  with direct accountability to acquisition KPIs (spend, CPA/NCPA, ROAS/NCRoAS)

Also a plus: experience building playbooks or documentation for creative teams

Key Performance Metrics (KPIs)

Winning ads: the share of your angles and headlines that go on to take spend in the ad account

Quality and consistency of copy and briefs, measured by the percentage that moves to production without major revision

Creative variety across campaigns, ensuring angles and messaging don't go repetitive

Speed of iteration: how quickly performance data from live ads turns into new angles and ref