Senior Manager, Marketing, Brazil

ABOUT AIRWALLEX

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full.

ABOUT THE TEAM

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

WHAT YOU’LL DO

You will be the first dedicated marketing hire for Brazil, responsible for building Airwallex's marketing presence from the ground up in one of Latin America's most dynamic cross-border commerce markets. You will localize global campaigns, develop Brazil-specific programs, and partner with the local commercial team to generate pipeline and accelerate customer growth. This role requires someone who can operate independently, move fast in ambiguity, and connect marketing activity directly to business outcomes. You will report to the VP, Marketing, NA and collaborate with global Marketing, Sales, Partnerships, Product, and Operations teams across multiple time zones.

This role is based in São Paulo.

RESPONSIBILITIES:

• Plan, produce, and execute all local physical and hybrid field events—including intimate C-level roundtables, networking dinners, customer workshops, trade shows, and industry conferences.

• Develop and execute the local content roadmap; define structural frameworks ("skeletons") and quarterback the end-to-end development of localized thought leadership, whitepapers, industry reports, and high-converting lead magnets that drive top-of-funnel demand and establish Airwallex as a market authority.

• Localize global messaging and campaigns for Brazilian businesses, decision-makers, and buying journeys.

• Build marketing programs around Brazil's cross-border commerce, international business, fintech, payments, and digital-business ecosystem.

• Develop high-quality Portuguese-language content, customer communications, events, and campaign experiences appropriate for the Brazilian market.

• Partner with the Brazil commercial organization to identify priority industries, customer segments, use cases, and local proof points.

• Build relationships with Brazilian fintech, technology, commerce, startup, and business communities.

• Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.

• Own the regional marketing budget for Brazil, ensuring efficient spend and measurable return on investment.

• Define and track local marketing KPIs tied to pipeline, revenue, brand awareness, and customer acquisition; report on campaign effectiveness and continuously optimize strategies.

• Act as Airwallex's marketing voice in Brazil, representing the brand at local events, in media, and with ecosystem partners to position Airwallex as a thought lea