Senior Manager, Provider Community & Content Marketing

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Senior Manager, Provider Community & Content Marketing, you'll build that community from the ground up: the strategy, the channels, the programming, the events, and the advocate infrastructure that turns a large network into a place where providers feel like they genuinely belong to something.

What makes this role distinctive is how we think about content and community together. We believe they're the same engine — great content makes a community feel educated and inspired, and a thriving community unlocks richer, more authentic content. When the flywheel works, providers feel more connected to Headway, and Headway's marketing gets more credible because it comes from real provider voices. You'll build both sides of that loop — and make sure what happens inside the community shows up in how Headway grows.

You'll lead a small team, reporting to our Director of Provider Marketing.

You Will..

• Build and define the program – Own the full provider community strategy: define what “community” means at Headway, what it should feel like, what it delivers to providers and how it maps to our goals.

• Design the full member journey – from newly onboarded provider to active community participant to champion to public advocate – and build the programs, milestones and recognition structures that move providers along that arc.

• Find where providers want to engage – establish the right mix of community channels, events and experiences based on where providers already go and where conversations are most valuable for Headway to own – evaluate what we’ve built, what’s working and what should evolve

• Develop the content and programming strategy for each channel – the topics, formats, voices and cadences that make providers feel educated, inspired and connected.

• Day-to-day management of all community channels – moderate conversations, surface great contributions, carry provider feedback to the right internal owners and create the conditions where participation feels worthwhile.

• Build a system that identifies true brand champions from participants, and engages them as part of our first ambassador program - that makes top contributors feel seen, celebrated and personally invested in Headway’s success.

• Harness the power of our brand champions to build a social proof engine, a scalable, systematic process for capturing provider stories, video testimonials, written case studies – and working closely with cross functional partners to amplify across marketing channels, sales motions, etc.

• Measure constantly: track what drives engagement depth vs. passive consumption, and reallocate toward the content and channels that move providers from audience to participant

You’d be a great fit if you..

• You've built and scaled a digital community with business results to show for it — not just engagement metrics, but outcomes

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