Senior Media Buyer

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

CLIENT OVERVIEW

Our client is a growing organization focused on scaling customer acquisition and maximizing customer value through an integrated performance marketing strategy. As the company continues to strengthen its paid acquisition and lifecycle marketing programs, they are seeking a Senior Media Buyer to take hands-on ownership of paid media, Email, SMS, conversion optimization, and performance measurement.

ROLE OVERVIEW

The Senior Media Buyer will own customer acquisition across paid channels while managing the company's core Email and SMS marketing programs. This role combines performance strategy with hands-on execution across SEM, paid social, retargeting, lifecycle marketing, CRO, testing, and reporting.

Reporting to the Director of Marketing, the Performance Marketing Lead will serve as the go-to expert for performance marketing while collaborating with Content and Social teams on creative needs, offers, budgets, and campaign execution.

The ideal candidate is a data-driven marketer who can independently build, launch, analyze, and optimize campaigns while making informed decisions around budget allocation, customer acquisition costs, conversion performance, and lifecycle engagement.

LOCATION

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST

KEY RESPONSIBILITIES

PAID MEDIA OWNERSHIP

• Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting channels.

• Manage Google Ads and paid social platforms such as Meta and TikTok.

• Develop campaigns aligned with customer acquisition and revenue goals.

• Monitor campaign performance and continuously identify optimization opportunities.

• Test and refine creative, audiences, keywords, offers, and other campaign variables.

• Scale successful campaigns while maintaining efficient acquisition performance.

BUDGET MANAGEMENT & PERFORMANCE OPTIMIZATION

• Manage daily and weekly paid media budget pacing.

• Analyze performance data and recommend budget reallocations based on campaign results.

• Identify opportunities to increase or reduce spend across channels and campaigns.

• Monitor CPA, CAC, conversion rates, and other acquisition metrics.

• Make data-driven decisions around campaign scaling and optimization.

• Balance growth objectives with acquisition efficiency.

CONVERSION RATE OPTIMIZATION & TESTING

• Develop and execute a landing page testing roadmap.

• Design structured A/B tests across creative, audiences, keywords, offers, and landing pages.

• Analyze testing results and apply learnings to future campaigns.

• Identify friction points and opportunities to improve conversion rates.

• Maintain a disciplined testing approach designed to continuously improve acquisition performance.

EMAIL & SMS MARKETING

• Own and optimize core automated lifecycle flows across Email and SMS.

• Maintain key sequences including Welcome, Abandoned Cart/Checkout, Post-Purchase, and Winback/Sunset flows.

• Draft, build, and deploy Email and SMS campaigns supporting promotions, product launches, and company announcements.

• Tailor Email and SMS messaging according to each channel's role within the customer journey.

• Manage SMS messaging and frequency with consideration for urgency, opt-in behavior, engagement, and list fatigue.

• Continuously identify opportunities to improve lifecycle performance and customer value.

EMAIL & SMS PERFORMANCE ANALYSIS

• Monitor Email and SMS performance across relevant lifecycle and campaign metrics.

• Track metrics such as open rates, click-through rates, revenue, and SMS opt-out rates.

• Evaluate the health and effectiveness of automated lifecycle flows.

• Identify opportunities to improve engagement w