Senior Product Marketing Manager - CRM

We are looking for a data-driven Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.

Key Responsibilities

Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.

Optimize campaigns for delivery across time zones, devices, and customer preferences.

Ensure compliance with legal standards such as GDPR and other regional requirements.

Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.

Maintain dynamic customer segments that update automatically as data changes.

Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.

Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.

Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.

Use insights from testing to implement data-driven improvements across campaigns.

Perform regular performance reviews to refine optimization strategies.

Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.

Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.

Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.

Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

Skills, Knowledge & Expertise

CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).

Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).

Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.

Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.

Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).

Present campaign insights to stakeholders in three formal presentations with actionable recommendations.

Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.

Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.

Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.

Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.

English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.

Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently.

Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.

Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).

Communication Deliverability: Monitor and resolve deliverability issues for