Senior Specialist, Creative Strategy & Performance (Paid Marketing)

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: https://pro.doctoralia.es/pro.doctoralia.es http://pro.doctoralia.es

Why join us?

📊 Real impact – We help doctors help patients. Your work truly makes a difference.

📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

✨ Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description

Docplanner's Paid Marketing team - a B2B function focused on acquiring doctors and clinics - is looking for a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media: from strategy and briefing, through asset production management, to performance intelligence and testing. This is a hybrid strategist/operator role - half creative thinking, half process and data discipline.

You'll be the bridge between performance data and creative output - turning what's working (and what isn't) across our nine markets into sharper briefs, faster production cycles, and a continuously improving testing roadmap.

We are looking for a person with a Performance Marketing background that has hands-on experience in campaigns management and targets delivery. If you are a performance marketer who loves testing and can turn insights into repeatable creative performance, read on!

How will you make an impact?

Creative Strategy

• Define the creative strategy and testing roadmap for paid campaigns across all markets and ad platforms, aligned with performance goals

• Translate campaign objectives and audience insights into clear, actionable briefs

• Partner with local market teams to adapt global creative direction to local nuances - language, culture, and regulatory requirements

Asset Preparation & Coordination

• Own the end-to-end production workflow: brief - content and design coordination - review - localization - trafficking

• Coordinate with in-house designers and freelancers to keep timelines predictable

• Build and maintain a repeatable process - briefing templates, naming conventions, approval workflows - to reduce bottlenecks and rework

Creative Intelligence & Testing

• Run structured A/B and multivariate tests across Meta and other paid channels, defining hypotheses, success metrics, and test cadence

• Build creative performance reporting (Meta Ads, Tableau, Amplitude) that identifies which elements - format, hook, messaging, visual style - drive results

• Maintain a creative intelligence repository documenting what's worked, by market and format, to inform future briefs

Tracking & Measurement

• Ensure creative-level tracking is implemented and tagged correctly, in partnership with the tracking/tech team, so performance can be attributed accurately

• Monitor creative fatigue and flag refresh cycles proactively, before performance declines

Team Flexibility

• Step into hands-on campaign management when needed - covering colleagues' absences or supporting new market initiatives.

What We're Looking For

• 4+ years in performance marketing with a proven track record in creative strategy, or a media buying background with hands-on experience in paid social creative (Meta Ads required; TikTok, Google, LinkedIn, or Bing a plus)

• Hands-on experience in paid media performance, including campaign set-up and management - able to step into hands-on campaign management when team capacity is stretched

• Demonstrated experience managing creative production across multiple stakeholders - desi