SEO & GEO Specialist (Part-time)

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a full-service advertising, digital media, and AI-forward marketing agency serving local, regional, government, education, and public-sector clients. The agency is expanding its organic-search capabilities and developing a modern SEO offering that combines traditional search strategy with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

ROLE OVERVIEW

The SEO & GEO Specialist will develop and manage organic-search strategies for the agency and its clients, combining traditional SEO practices with emerging GEO and AEO approaches. The role will focus on improving discoverability across traditional search engines and AI-powered search experiences through technical SEO, content strategy, local SEO, analytics, and reporting.

This is a strategic, hands-on role responsible for identifying organic-growth opportunities, implementing SEO improvements, testing emerging search practices, and helping develop a scalable SEO + GEO service offering for the agency.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST | 20 hours a week| Part-time

KEY RESPONSIBILITIES

SEO STRATEGY & ORGANIC GROWTH

• Conduct comprehensive SEO audits covering technical SEO, on-page optimization, content, website structure, local search, and organic performance.

• Develop client-specific SEO roadmaps based on business objectives, current performance, competition, and audience search behavior.

• Conduct keyword research, search-intent analysis, competitive analysis, and topic research.

• Identify high-impact organic-growth opportunities and prioritize recommendations based on expected business impact.

• Establish measurable SEO goals and KPIs for assigned client accounts.

ON-PAGE SEO & CONTENT STRATEGY

• Optimize existing website content, including page titles, meta descriptions, headings, URLs, internal links, image attributes, and page structure.

• Identify content gaps and recommend blogs, landing pages, FAQs, resource pages, service pages, and other search-driven content.

• Develop SEO and GEO content briefs for writers, social media teams, creative teams, and web partners.

• Create keyword maps, topic clusters, and content strategies aligned with audience questions and search intent.

• Ensure website content supports organic visibility and a clear, useful user experience.

TECHNICAL & LOCAL SEO

• Identify technical SEO issues involving crawling, indexing, redirects, broken links, duplicate content, canonical tags, sitemaps, robots directives, page speed, and mobile usability.

• Review website architecture and provide clear technical recommendations to developers and web partners.

• Identify opportunities to implement schema markup and structured data.

• Manage or support local SEO initiatives, including Google Business Profile optimization, local keyword strategies, location-based content, and citation consistency.

• Monitor Google Search Console and other SEO tools to identify technical issues and optimization opportunities.

GEO & AEO STRATEGY

• Research how clients, brands, services, and competitors appear across AI-powered search and answer experiences.

• Identify high-value questions and natural-language queries used across search engines, voice assistants, and AI platforms.

• Develop content and information-architecture recommendations that improve clarity, entity signals, topical authority, and machine understanding.

• Identify opportunities for FAQs, question-based content, structured information, reputable third-party mentions, citations, and digital authority-building.

• Monitor emerging GEO, AEO, and AI-search practices, tools, and measurement approaches.

• Test practical GEO and AEO strategies, document findings, and dist