Sr. Creative Designer, Performance Marketing - Kraken Consumer

BUILDING THE FUTURE OF OPEN FINANCE

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page https://www.kraken.com/culture to understand what drives us and how we work.

THE TEAM

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, static and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

THE OPPORTUNITY

As our Senior Performance Creative, you concept, produce and ship paid creative for Kraken Consumer and Krak. Paid static is the center of the role, but we're hiring a hybrid rather than a specialist: this means you also ideate and create performance video and treat gen AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set, and you bring a real feel for what people stop on, share and screenshot.

You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and automation leadership: you set the bar for paid static on the team, work with AI enabled processes, collaborate closely with other Krakenites in and outside the team, and are the person others come to with performance creative questions.

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity.

• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. You know what wins where, and you build to each platform's specs and native feel.

• Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5.

• Produce AI-generated and AI-assisted video and imagery, and know when AI is the fastest route to a great ad and when it isn't.

• Bring ideas to briefs rather than executing them literally. Pitch culturally timely, internet-native concepts that nobody asked for, and build the winners into creative pillars we can keep using.

• Version and localize at scale across markets, languages, formats and regulatory requirements. In a typical month you'll have roughly a dozen workstreams in flight at once, most spanning several formats and several markets.

• Build creative that's designed to be tested. Performance Marketing owns test design, cadence and readouts. You own the creative response: reading the results, forming a point of view on why a variant won, and turning that into the next round of hooks, concepts and cuts.

• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.

• Hold a high craft bar on your own work and keep your files clean enough for other people to build on.

WHAT YOU’LL BRING

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.

• A portfolio that proves it, submitted with your application. Paid static above all, with the brief or o