[Talent Pool] Social Media Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom

This is not an active hiring process. We're collecting applications from people we'd want to talk to when a role like this opens. Standouts get held and reviewed against future openings. Applications that don't show real proof of the work get archived. If you're patient and want to be on our radar when the door opens, send us your strongest application.

Our Mission: Bring biblical clarity and daily guidance to people seeking God in a chaotic world.

Check out our content before applying:

• Johnny Chang YouTube: @johnnychanglive https://www.youtube.com/@johnnychanglive

• Johnny Chang Instagram: @johnnychanglive https://www.instagram.com/johnnychanglive

• Unlearned Wisdom YouTube: @UnlearnedWisdom https://www.youtube.com/@UnlearnedWisdom

• Unlearned Wisdom Instagram: @unlearnedwisdom https://www.instagram.com/unlearnedwisdom

• TikTok: @theejohnnychang https://www.tiktok.com/@theejohnnychang

Location: Remote (Los Angeles preferred)

Type: Contract

Department: Marketing

YOUR ROLE

Every new follower, every viral clip, every email subscriber is a person who just took their first step toward hearing the gospel. The teenager who discovers Johnny on TikTok and starts watching every day. The mom who sees a Reel, joins the email list, and six months later is in a daily Bible reading habit. You are the person who builds the systems and strategies that make those first encounters happen at scale.

You own growth strategy across all platforms, run a continuous experimentation engine, convert viewers into community members, and project manage content output so the team hits every deadline without dropping quality.

WHAT YOU'LL OWN

• Growth strategy and execution across YouTube, Instagram, TikTok, and email, setting goals, building the roadmap, and driving results week over week

• Creative direction for viral content, collaborating with the team to identify hooks, formats, and topics that travel far and land with the right audience

• Performance analysis with weekly reports tracking views, followers, email subscribers, and engagement rates across every platform

• A/B testing engine: running continuous experiments on thumbnails, titles, captions, posting times, and content formats, then applying what works

• Funnel building: converting casual viewers into email subscribers, Discord members, and app users through strategic calls to action and landing pages

• Content scheduling and project management: owning the content calendar and managing the editing team to ensure every piece ships on time

• Trend and platform research: staying ahead of algorithm shifts, emerging formats, and cultural moments we can use to reach new audiences

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

Objective 1: Launch experiments and report results

• Launch 5-10 content experiments across platforms with a full analytics report documenting what worked, what did not, and what to do next

Objective 2: Achieve measurable audience growth

• Double monthly view count across short-form platforms. Exceptional: double follower acquisition rate

Objective 3: Own content operations

• 100% on-time content scheduling for the full 90-day period

• Project manage the editing team to hit every deadline with zero missed publish dates

THIS ROLE IS NOT FOR YOU IF

• You have never grown a page beyond 100,000 followers on your own

• You need someone else to set your priorities. This role requires a self-directed operator who builds systems, not someone who follows checklists

• You do not have verifiable proof of results. Links, screenshots, and data are required, not optional

• You are not comfortable working in a fast-moving, faith-based organization where the mission shapes every decision

NON-NEGOTIABLE REQUIREMENTS

• Portfolio of social accounts grown with verifiable proof (analytics screenshots, case studies, or live links)

• 3-5+ years of digital marketing experience focused specifically on social media growth

• Expert-level