US Influencer Marketing & Copywriting Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing consumer-focused brand looking to expand its reach and brand awareness through authentic creator partnerships and consistent social media execution. As the company continues to grow its influencer and creator network, they are seeking a US Influencer Marketing & Copywriting Specialist to manage influencer outreach, creator relationships, UGC coordination, and day-to-day social media activities.

ROLE OVERVIEW

The US Influencer Marketing & Copywriting Specialist will lead day-to-day influencer outreach and creator partnerships while supporting the company's social media presence. The primary focus of this role will be identifying, recruiting, and managing influencers, creators, bloggers, affiliate partners, and UGC opportunities.

The US Influencer Marketing & Copywriting Specialist will also support social media publishing, community engagement, content calendars, and light content creation while helping the marketing team execute campaigns and grow an organized network of creator partnerships.

This role is ideal for someone who understands the creator ecosystem, is highly organized, and can combine relationship-building with hands-on social media execution.

LOCATION

Fully Remote | 9:00 AM - 5 PM MT

KEY RESPONSIBILITIES

INFLUENCER & CREATOR COORDINATION

• Source and identify influencers, creators, bloggers, and affiliate partners aligned with brand objectives.

• Recruit and build relationships with qualified creator partners.

• Conduct influencer outreach and manage ongoing creator communications.

• Coordinate campaign briefs, expectations, timelines, and deliverables.

• Track creator deliverables and ensure campaigns remain organized and on schedule.

• Monitor influencer and creator performance to help evaluate partnership effectiveness.

• Build and maintain an organized pipeline of prospective and active creators.

• Maintain an organized library of creator assets and campaign materials.

• Collect and organize UGC for potential reuse across organic and paid marketing campaigns where permitted.

• Identify opportunities to strengthen and expand the company's creator network.

SOCIAL MEDIA MANAGEMENT

• Manage day-to-day social media publishing across relevant platforms.

• Develop and maintain weekly and monthly content calendars aligned with campaigns and promotions.

• Schedule and publish social content consistently.

• Monitor comments, messages, and other community interactions.

• Support ongoing audience engagement across social channels.

• Ensure published content remains consistent with established brand voice and visual standards.

• Coordinate social publishing with broader marketing and influencer initiatives.

CONTENT CREATION & REPURPOSING

• Create light social media content, including captions, static graphics, and short-form videos.

• Repurpose existing influencer and creator content into organic social media assets.

• Adapt available content for different social platforms and formats.

• Identify creator assets that can support future social media initiatives.

• Maintain consistency across repurposed and original social content.

INFLUENCER & SOCIAL PERFORMANCE TRACKING

• Support basic reporting across influencer and social media initiatives.

• Track creator activity, campaign deliverables, and relevant performance results.

• Monitor social media engagement and content performance.

• Help identify trends and opportunities based on campaign and social performance.

• Use available performance insights to support continuous optimization of influencer initiatives.

QUALIFICATIONS

EXPERIENCE

• 3+ years of experience in US based influencer marketing, social media, creator partnerships, o