Content Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a U.S.-based HR and staffing solutions firm that helps employers build stronger, future-ready teams. Their services include strategic hiring, recruitment process outsourcing, outsourced HR, workforce planning, HR consulting, and related people operations support.

ROLE OVERVIEW

The Content Marketing Specialist will turn the company’s expertise, leadership insights, and service offerings into polished, engaging content that strengthens credibility and supports client lead generation.

This role will create graphics, short-form video, copy, and campaign assets across organic social media, paid media, blogs, email, and other client-facing channels. The Content Marketing Specialist will work closely with the Growth Marketing Manager, who will establish the overall strategy and campaign priorities.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM EST | 20 hours a week.

KEY RESPONSIBILITIES

SOCIAL & CAMPAIGN CONTENT CREATION

• Create polished, client-facing content for Facebook, Instagram, LinkedIn, paid social campaigns, blogs, emails, and other marketing channels.

• Design graphics, carousels, social posts, simple infographics, marketing collateral, and ad creative aligned with the company’s visual identity.

• Write social captions, ad copy, blog articles, email copy, and calls to action tailored to prospective employer clients.

VIDEO & ASSET PRODUCTION

• Edit short-form videos, Reels, clips, and repurposed leadership footage for organic and paid use.

• Transform raw footage, internal ideas, HR insights, articles, and service information into ready-to-publish content across multiple formats.

• Create reusable templates and maintain an organized content library to support efficient production and reuse of high-quality assets.

CONTENT PLANNING & COLLABORATION

• Support monthly content calendars, creative briefs, campaign plans, and testing variations developed with the Growth Marketing Manager.

• Research timely HR, hiring, workforce, and business topics to recommend relevant content ideas.

• Coordinate with leadership to gather subject-matter input, ideas, and raw footage.

• Transform leadership and subject-matter input into clear, professional, audience-ready content.

BRAND CONSISTENCY & QUALITY

• Maintain a consistent and credible brand voice and visual style across client-facing content.

• Ensure content is polished, accurate, and appropriate for a U.S. business audience.

• Maintain consistency in grammar, spelling, tone, formatting, and overall content quality.

QUALIFICATIONS

EXPERIENCE

• 3+ years of experience in content marketing, social media content, graphic design, or a comparable creative marketing role.

• Experience creating social content, graphics, short-form video, copywriting, and/or B2B content.

• Experience supporting professional services, consulting, HR, staffing, or other B2B organizations is preferred.

• Experience creating content for professional audiences rather than exclusively consumer or lifestyle brands.

SKILLS

• Proficiency with Canva for creating professional marketing and social media assets.

• Experience with short-form video editing tools such as CapCut, Adobe Premiere Pro, Descript, or similar platforms.

• Ability to simplify complex topics into clear and engaging marketing content.

• Strong ability to create graphics, social content, short-form video, and written marketing assets across multiple formats.

• Strong organization and project-management skills when managing multiple content formats and deadlines.

• Strong eye for clean, modern, and professional design.

• Ability to turn leadership ideas and subject-matter input into polished, audience-ready content.

• Ability to r