Marketing Specialist

About Aplazo

Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.

Role’s Mission

The Marketing Specialist is responsible for implementing Aplazo’s B2B and B2C strategies through the coordination of merchant campaigns and support for Key Account Managers. This role ensures brand consistency and provides data-driven insights to boost merchant participation and commercial expansion. A central goal is the acquisition and conversion of strategic partners, reinforcing Aplazo’s position as a vital catalyst for business development.

Key responsibilities

• MERCHANT CAMPAIGN EXECUTION

• Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.

• Coordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-mortem.

• CROSS-FUNCTIONAL COLLABORATION WITH COMMERCIAL TEAM AND GROWTH MARKETING

• Work closely with KAMs to understand merchant needs, upcoming promotions, and commercial opportunities.

• Translate commercial objectives into actionable marketing initiatives and materials.

• Serve as a bridge between Marketing and Sales/Partnerships to ensure alignment on messaging, timelines, and expectations.

• MERCHANT COMMUNICATION & ENABLEMENT

• Develop, adapt, and deliver marketing materials such as pitch decks, POP , digital assets, email communications, and co-branded content.

• Ensure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants.

• Support KAMs with marketing toolkits, updated assets, and seasonal promotional kits

• BRAND ALIGNMENT & CONSISTENCY

• Ensure consistent application of Aplazo’s brand voice and visual identity across all merchant-facing materials, act as the brand´s guardian in on and offline communications.

• REPORTING, ANALYTICS & INSIGHTS

• Track campaign performance, merchant engagement metrics, and key KPIs.

• Prepare post-campaign reports with insights, learnings, and actionable recommendations.

• Identify opportunities to elevate campaign effectiveness and merchant satisfaction.

• PROCESS OPTIMIZATION, PROACTIVE CONTRIBUTION TOOLS & ANALYTICS

• Identify process gaps, workflow improvements, and new ways to scale merchant marketing efforts.

• Collaborate with growth and field operations teams.

• Analyze campaign, event, and channel performance metrics, budget optimization

Requirements

• Understanding of basic B2B+ B2C marketing campaigns . metrics and strategies.

• Knowledge of branding and how to develop and maintain a brand identity.

• Basic understanding of customer journeys and how to communicate effectively with different business segments.

• Analytical thinking with the ability to interpret data and draw insights.

• Critical thinking and problem-solving abilities, with a focus on finding solutions and improving processes.

• Strong organizational skills to manage multiple projects and tasks simultaneously.

• Excellent written and verbal communication skills.

• Ability to work effectively with internal and external teams.

• Attention to detail and a focus on quality deliverables.

• Proactive and quick to learn new processes and tools.

• Ability to adapt to changing environments and new challenges.

• Proven capability in utilizing AI to streamline operational flows, drive automation, and improve output quality within daily marketing functions.

Must have:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred

Languages

• Spanish

• English (Advanced)

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