Senior Head of Marketing

We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.

Key Responsibilities

Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth

Translate business goals into integrated, full-funnel marketing plans , combining performance, brand, offline channels, and partnerships

Drive customer-centric growth , deeply understanding user behavior, needs, and regional nuances across markets

Lead the development of strong local brand positioning , ensuring consistency while allowing for cultural relevance

Lead efficient allocation and optimization of marketing investments , ensuring measurable impact on key business metrics

Build, lead, and inspire a high-performing, matrix-structured team across multiple markets

Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives

Continuously improve marketing effectiveness , leveraging experimentation, insights, and innovation

Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region

Skills, Knowledge & Expertise

8+ years in digital consumer marketing, including 4–5 years in senior leadership roles

Proven track record of building and scaling marketing teams , ideally in multicultural and matrix environments

Strong experience with mobile-first products , preferably in ride-hailing, marketplaces, or high-growth tech companies

Demonstrated success in developing and executing large-scale marketing strategies with clear business impact

Strong leadership and stakeholder management skills, with the ability to influence senior executives

Hands-on experience managing large marketing budgets with a focus on ROI and efficiency

Highly data-driven , with the ability to turn insights into actionable strategies

Fluency in English and Spanish

Job Benefits

A key leadership role in a fast-growing, global tech company redefining ride-hailing

A collaborative and entrepreneurial environment where ideas are valued and ownership is encouraged

The opportunity to shape the future of mobility and make a real impact

Continuous growth through challenging, high-impact work

Competitive compensation

Clear path for career progression and leadership growth